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Ad sense

off late an advertisement went on air of a famous job portal, mocking designation hierarchy through manipulating jargon CEO and they made it career enhancement officer. Although manipulation and degradation of organizational structure and it's terminology is not new. Way back when a steep slow down of sales of intangible products triggered. Research groups were designated the responsibility to find the reasons of this down fall. Since the major contribution of sales lead of these tangible products were generated through cold calls and people had fed up attending these pesky calls searching for sales prospective. Unlike today TRAI has not been given more teeth to curb on such calls and call blocking was not a great feasible solution as every time the sales person calls from a new number and the telecom companies use to sell users data to these marketing companies like insurance and real state. Undoubtedly they still do up to certain extents. Moreover it portrayed a wrong image of

Winds from the west

Though I am not quite a movie buff but off late a series of Hollywood flicks draw my attention of the changing pattern of the film making. If I ask you what is so different in Hollywood and rest of the movie industries, you probably would have umpteenth reasons to advocate it but this time it is not about producer, directors, actors or cinematography but the heart robbed story line. Missed you already, seven pound, the fault in our Stars and concussion were the flicks that changed the entire equation of the industry,  forget about the whooping collections of overrated movies like bahubali and kabaali alone. Bahubali was a hit because of typical mythological blend story line where as before kabaali there were list of movies of Rajnikant which actually did not go well. And with the dwindling collection of Rajni anna's movies, the followers decided to gift Anna by making Kabaali super hit. Unfortunately where in the rest of the industries only collection is the parameter of success

प्रेम और विवाह

एक पुराना व्यंग है, एक व्यक्ति भगवान् से पूछता है कि हे प्रभु आपने स्त्रियों को इतना सुन्दर तो बनाया परन्तु उन्हें इतना मूर्ख क्यों बनाया? भगवान् ने उत्तर दिया, मैंने तो सिर्फ स्त्रियाँ बनायीं थी, उन्हें औरत (महिला) तो तुमने बनाया। दूसरी बात, मैंने उन्हें सुन्दर इसलिए बनाया ताकि तुम उन्हें प्यार कर सको। और मूर्ख इसलिए ताकि वे तुमसे प्यार/ विवाह कर सके। मेरी एक मित्र का तो यह लगभग तकिया कलाम ही बन गया था, “औरत पैदा नहीं होती, बनायीं जाती है। ” हालाँकि के मेरा यह लेख स्त्री-पुरुष के सांसारिक जीवन और उनके प्रेम पर आधारित है। फिर भी इस प्रसंग का वर्णन करने का आशय केवल प्रेम और विवाह के मध्य केन्द्रित उस भ्रम से पर्दा उठाना था, जिसके कारण प्रायः जीवन में गतिरोध की स्थिति उत्पन्न हो जाती है और कई बार तो यह परिस्थिति इतनी विकट हो जाती है कि जिसका अंत केवल विवाह विच्छेदन के रूप में ही परिलक्षित होता है। मेरा स्वयं का यह मानना है कि संभवतः इसका कारण जीवन में प्रेम का अभाव या अंत ही है। प्रेम जहाँ स्वार्थ विहीन होता है, वहीँ विवाह का आधार ही स्वार्थ पर टिका होता है।माता-पिता की देखभाल

A tube light that doesn’t work

Image
A tube light that doesn’t work Much awaited Eid gift turned useless due to over melodrama and subsequently a poor opening on festival day, it seems as audience forget to give  Eidi to Bhai, yes you guessed it right. It’s tube light which only flickered but did not illuminate. At times I really wonder that did Salman really care what script demands? And does Kabir Khan not give any suggestions to his friend to make the necessary improvisation in his skills rather changing the entire script accordingly. In a nutshell, the actor does fall on the script at all. And if you have seen Salman’s previous movies, you can easily find the similarity and monotonous acting pattern that seldom deliver something new. You would have observed that even in serious scenes he cracks the joke, uses rustic language and much more. In an interview, once he said that he considers Govinda as a great actor but he truly follows his style, is a matter of surprise but that is what he actually does. Anywa

Forced Advertisement

off late an advertisement went on air of a famous job portal, mocking designation hierarchy through manipulating jargon CEO and they made it career enhancement officer. Although manipulation and degradation of organizational structure and it's terminology is not new. Way back when a steep slow down of sales of intangible products triggered. Research groups were designated the responsibility to find the reasons of this down fall. Since the major contribution of sales lead of these tangible products were generated through cold calls and people had fed up attending these pesky calls searching for sales prospective. Unlike today TRAI has not been given more teeth to curb on such calls and call blocking was not a great feasible solution as every time the sales person calls from a new number and the telecom companies use to sell users data to these marketing companies like insurance and real state. Undoubtedly they still do up to certain extents. Moreover it portrayed a wrong image of s

गलती की परणीती

मेरे एक मित्र ने एक बहुत ही खूबसूरत बात एक दिन साझा की, "गलती आखिर कहाँ छिपी होती है? निर्णय लेने में अथवा परिस्थितयों में? उनकी बात बहुत ही प्रासंगिक लगी मुझे। वस्तुतः देखा जाये तो दोनों ही परिस्थितियों में गलती होने की सम्भावना को नकारा नहीं जा सकता है क्यूंकि ये तो अपरिहार्य है, गलती होने की संभावना तभी होगी जब आप कोई कार्य करें अन्यथा अकर्मण्य होकर रहने से आप भले ही गलती करने अथवा गलत होने से बच जाये परन्तु आप का प्रयोजन तो शून्य ही रहेगा। मेरे एक मित्र से एक दिन अज्ञानता वश कुछ भूल हो गयी और उन्होंने सामाजिक लोकलाज के डर से मुझसे मिलने से परहेज करने लगे। काफी दिन तक ऐसे ही चलता रहा और उन्हें लगा की सब कुछ नियंत्रण में है। हाँ अलबत्ता जब कभी भी उनसे मुलाक़ात हुई और उस विषय में कोई प्रसंग चला तो जनाब बड़ी सफाई से बातें गोल कर जातें। मुझे भी उन पर पूरा ऐतबार था नतीजन कभी शक-सुबह की कोई गुंजाईश भी नहीं रही। ये बात अलग है कि कभी-कभी उन्हें विषय विशेष को लेकर इतनी ज्यादा बेचैनी हो जाती थी कि अजीब तरीके का व्यवहार करने लगते। मुझे बड़ा आश्चर्य होता परन्तु न तो वजह का पता था और न ह

Amorphous Amour

They first met in the campus. He was expecting to finish the class,  only a few minutes left. He walked to the staircase and leaned toward the banister while engrossed in his own thoughts. The serenity broke with a rippling feminine voice, 'Excuse me, would you care me to find section SA-2?' 'Humm, off-course we are in the same class. But I have never seen you in the class ever before?' He replied. the staircase was almost empty as they both reached a pretty early for the class. 'yes, in fact, I joined last day only. I guess I missed a lot of lectures, would you mind sharing your notes?She replied perplexedly. 'I would love to. By the way, your accent is a little different. Where are you from?' he asked. 'yes, you guessed it right, I am from Banaras.' she replied. 'me too from Lucknow.' he prolonged the discussion Meanwhile the class got over and they settled down. After a few more days their friendship almost crossed the threshold of the f