Forced Advertisement

off late an advertisement went on air of a famous job portal, mocking designation hierarchy through manipulating jargon CEO and they made it career enhancement officer. Although manipulation and degradation of organizational structure and it's terminology is not new. Way back when a steep slow down of sales of intangible products triggered. Research groups were designated the responsibility to find the reasons of this down fall. Since the major contribution of sales lead of these tangible products were generated through cold calls and people had fed up attending these pesky calls searching for sales prospective. Unlike today TRAI has not been given more teeth to curb on such calls and call blocking was not a great feasible solution as every time the sales person calls from a new number and the telecom companies use to sell users data to these marketing companies like insurance and real state. Undoubtedly they still do up to certain extents. Moreover it portrayed a wrong image of sales professionals. Banging the door right on their face and disconnecting the sales call was more embarrassing than ever. Later on they came up with the conclusion that new organizational jargons should be introduced. Like wise sales men turned to relationship manager, business development manager and so on. Forced advertising started taking shape YouTube and other online video sites started serving unwanted advertising campaign that can be averted after a stipulated time slot. Tours and travels companies created fake surveys to generate prospective database disguising the survey participants a winner. They were called to collect the freebies and forced to listen the companies plan and provoked ideology to be a customer.