Gaurav the writer#

When Airtel commercial aired company promoter never thought of that public response will backfire  so hard that it will smash all their marketing plans and strategies. The commercial has received 52,218 views on YouTube alone; however users’ comments are quite disheartening. Users have repeatedly complaint about poor services offered by the company. Some of them also complaint about the grievance handling technique used by the company. Unfortunately, none of official statement regarding resolving their issues has been mentioned on it. Probably this is the only commercial of Airtel that has very low viewership. The commercial has received only 52 thousand views so far. However, only 5 days ago launched platinum customer commercial has received 5 million views. If you go by the common apprehension probably this could be a counter attack of advertisement to diminish the effect of last one. In the new commercial the line between priority customer and ordinary one has drawn. And